The "New Normal" in Hotels: Study on Challenges and opportunities in post covid world

Abstract

This research-based thesis aims at providing the information on the shortage of the staff in the hotels and considering the human factor. The study shows and provide the information on the areas of the customer service effected and the trend of the "new normal" to be followed. The research areas are indented to advance the knowledge base providing analysis based on qualitative approach on the hotels, post covid. The Suggested research Streams are expected to provide Insights and to help promote the development and Sustainability of the hotel sector while following the new normal. The theoretical framework is a reflection to work done. This research- based thesis provides information on the challenges and the opportunities in hotels, post covid like: People changing Industry, Staff shortages, Retain, regrowth and recruitment’ Salaries Impacted due to the stimulating process. While the methodology provides with the solution to these challenges and are answered by collecting data applying the qualitative method, based on the theoretical framework and using the questionnaire prepared with some open- ended questions which seeks towards the grounded theory (which works with the empirical data) that describe, understand or interpret the problem in more depth. For example: people from different hotels have been given a theme-based questionnaire (specific topic-based questions) through email. Some hotels are also observed using non-participant observation method through news, blogs, articles or homepage. The collected information is structured or summarized using the content analysis. The people interviewed are treated as sources. The references from the interviews are included in the discussion section. The results from the research interviews are showed in the empirical part of the report. Conclusions and implications are suggested in the own learning process part, which describes and suggest some implications needed post covid.