Impact of offers and discounts on online clothing shopping : A study on Indian buyers

Abstract

Online shopping is a kind of E-shopping which is done by using internet through web browser or any mobile phone app. In this basically a trade is fulfilled by the usage of internet and people can shop directly from sellers throughout the world. The trends of online shopping and trading through internet have been growing rapidly. And the trend is specially seen growing in India and many other develop ing countries. Also, in the hard times of COVID-19 online shopping was the only source of livelihood for many and the supply of necessity and even the medicines were delivered to the patient.

The overall objective of the study was to learn that how offers and discount impact the customers who are buying online, and the case was studied among the case of Indian buyers. To conduct the study a quantitative research approach was applied by considering primary data which was obtained using a survey of questionnaires. The questionnaire was distributed to 50 Indian customers and then the data was analysed and interpreted using Excel.

The survey was completely supporting the assumptions that the researcher considered before the study that is people often shops more during the times of sale or when they are given huge discounts and are bribed by showcasing offers.