The Impact of Sustainable Growth Indicators on Hotel's Financial Management
Tildikova, Galina (2014)
Jyväskylän ammattikorkeakoulu
2014
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Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2014102714965
http://urn.fi/URN:NBN:fi:amk-2014102714965
Tiivistelmä
The aim of the thesis was to investigate whether there is a link between hotels’ financial management and managerial decisions using a Sustainable Growth model and applying the Profit and Risks Graph, based on the DuPont equation. The hotel groups analyzed were the Marriott group, the Hilton group, and the Starwood group. The research objectives were to find out if sustainable growth indicators influence the manager’s decisions at a hotel.
The thesis applied the case study research method. A documentary type of secondary data from the annual reports of the hotel groups of 2012 and 2013 was used. The author used the return on equity part of the sustainable growth model to analyze this data. After the calculations were made, the share of the profit of each type of the hotel’s business activity was determined. Then the Profit and Risks Graph instrument was applied to obtain a visual picture of a hotel’s weaker points.
The results show that there is a link between the managers’ decisions and the financial management of the hotel. As the profit from each type of business activities was represented by a financial indicator, the author analyzed the relationships between them and described the decisions each of the hotel could make to increase their profit. In conclusion, the author described the areas of business decision-making, connected them to the hotels, answered the research questions, and indicated the action the hotels could take to promote their profitability.
The thesis applied the case study research method. A documentary type of secondary data from the annual reports of the hotel groups of 2012 and 2013 was used. The author used the return on equity part of the sustainable growth model to analyze this data. After the calculations were made, the share of the profit of each type of the hotel’s business activity was determined. Then the Profit and Risks Graph instrument was applied to obtain a visual picture of a hotel’s weaker points.
The results show that there is a link between the managers’ decisions and the financial management of the hotel. As the profit from each type of business activities was represented by a financial indicator, the author analyzed the relationships between them and described the decisions each of the hotel could make to increase their profit. In conclusion, the author described the areas of business decision-making, connected them to the hotels, answered the research questions, and indicated the action the hotels could take to promote their profitability.