Gamification in Recruitment: A Strategic Approach for Modern Talent Acquisition
Yas, Sawsan (2023)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023113033186
https://urn.fi/URN:NBN:fi:amk-2023113033186
Tiivistelmä
The study aims to investigate the key elements of successfully integrating gamified recruitment in Finland. It gathers insight on six defined aspects regarding the perception towards gamified recruitment in Finland: (1) General modern perspective, (2) Gamification elements, (3) Skill assessments and identification of top talent, (4) Candidate engagement, (5) Diversity and inclusion, (6) The role of the software developer.
The research seeks to align its findings with Self-Determination Theory (SDT) principles by examining how gamification can be integrated into recruitment following specific psychological values. The thesis adopted a mixed-method approach, including an online survey and an interview with a software developer involved in designing a gamified assessment tool.
According to the general perspective, the research results showed that gamification significantly enhances candidate engagement during recruitment by using different elements such as real-life simulation, problem-solving tests, and challenges. These mechanics make the candidate more involved and accurately assess their skills and suitability for the job. Additionally, software developers are viewed as essential in designing, implementing, and evaluating compelling, fair, and relevant-to-the-role gamified assessments.
The thesis also showed that gamification in recruitment processes can potentially promote diversity and inclusion. It can help reduce the existing biases in traditional recruitment by focusing on the skills and performance of the candidates rather than their background. Gamified assessments are also seen as a modern instrument that can attract more skilled candidates from different demographic backgrounds. However, this effectiveness relies heavily on the successful implementation to prevent new forms of bias.
Lastly, the study found that gamified recruitment can increase autonomy by using engaging processes, boost competence as it allows participants to demonstrate their skills effectively, and serve relatedness by offering a more inclusive environment, thus satisfying the fundamental psychological needs posed by SDT.
Overall, this thesis posits that gamification in recruitment is an efficient but complex tool for contemporary recruitment. It requires thoughtful planning and execution so that both employers and candidates can benefit.
The research seeks to align its findings with Self-Determination Theory (SDT) principles by examining how gamification can be integrated into recruitment following specific psychological values. The thesis adopted a mixed-method approach, including an online survey and an interview with a software developer involved in designing a gamified assessment tool.
According to the general perspective, the research results showed that gamification significantly enhances candidate engagement during recruitment by using different elements such as real-life simulation, problem-solving tests, and challenges. These mechanics make the candidate more involved and accurately assess their skills and suitability for the job. Additionally, software developers are viewed as essential in designing, implementing, and evaluating compelling, fair, and relevant-to-the-role gamified assessments.
The thesis also showed that gamification in recruitment processes can potentially promote diversity and inclusion. It can help reduce the existing biases in traditional recruitment by focusing on the skills and performance of the candidates rather than their background. Gamified assessments are also seen as a modern instrument that can attract more skilled candidates from different demographic backgrounds. However, this effectiveness relies heavily on the successful implementation to prevent new forms of bias.
Lastly, the study found that gamified recruitment can increase autonomy by using engaging processes, boost competence as it allows participants to demonstrate their skills effectively, and serve relatedness by offering a more inclusive environment, thus satisfying the fundamental psychological needs posed by SDT.
Overall, this thesis posits that gamification in recruitment is an efficient but complex tool for contemporary recruitment. It requires thoughtful planning and execution so that both employers and candidates can benefit.