Investigating business opportunities in Africa
Haunawa, Elias (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023120133349
https://urn.fi/URN:NBN:fi:amk-2023120133349
Tiivistelmä
This bachelor’s thesis was commissioned by Kongsberg Maritime, one of the global players in aftermarket services for propulsions and deck machinery in the maritime industry. The thesis focus is on deck machinery products i.e., Anchoring, mooring and towing winches (AMT). The author of this thesis worked as a spare parts sales engineer trainee at Kongsberg Maritime Finland Oy during summer 2023.
The purpose of this thesis was to explore the current situation perceived by Kongsberg Maritime aftermarket services affecting their customers in Africa. The second objective of this thesis was to find out how Kongsberg Maritime can expand to other parts of Africa rather than the southern part only. This study utilized a case study technique and a qualitative research method. Interviews and discussions with Kongsberg Maritime team members were conducted to gather data for the case study section. Responsible persons at Kongsberg Maritime service facilities in Africa were also interviewed.
In empirical part of this thesis, the research present findings about the current situation on what affects aftermarket business in Africa perceived by Kongsberg Maritime aftermarket service team. It also presents findings on the recommended suitable trading spots in Africa. Discussions and conclusion include recommendations and ideas for improvement.
The purpose of this thesis was to explore the current situation perceived by Kongsberg Maritime aftermarket services affecting their customers in Africa. The second objective of this thesis was to find out how Kongsberg Maritime can expand to other parts of Africa rather than the southern part only. This study utilized a case study technique and a qualitative research method. Interviews and discussions with Kongsberg Maritime team members were conducted to gather data for the case study section. Responsible persons at Kongsberg Maritime service facilities in Africa were also interviewed.
In empirical part of this thesis, the research present findings about the current situation on what affects aftermarket business in Africa perceived by Kongsberg Maritime aftermarket service team. It also presents findings on the recommended suitable trading spots in Africa. Discussions and conclusion include recommendations and ideas for improvement.