Enhancing Restaurant Visibility: Standardised Handbook for Food Presentation on Social Media

Abstract

This product-based standardised handbook is commissioned by Beijing8 Suomi. The aim of this thesis is to help develop restaurant standardised handbook for food presentation on social media enhancing restaurant´s visibility. The thesis explore the impact of food presentation on social media in the modern world. It investigates the importance of food presentation in social media, the role of social media in the growth of the food industry, and how social media can be used to promote food products as well as the factors influencing food presentation on social media. All five factors (colour, texture, garnish, balance and composition, lightning) will be included in the concept. The product itself can be found in Appendix 3. The thesis process began in the summer of 2023 and finished in November 2023.

The theoretical framework presents the key concepts, chosen theories, and background information. The theoretical foundation for this thesis has been undertaken by doing desk research on the literature review. To be able to study the phenomenon, the author chose the approach of mixed Qualitative semi-structured interview and Quantitative survey. Quantitative survey was conducted among the restaurant´s employees to get their opinions on the subject. The semi-structured and Qualitative interview for the management team was to understand their expectations and the company´s view on the subject. The presented key issues serve as the guide to the development of the restaurant´s standardised recipe handbook.

The results shows that a standardised handbook focused on food presentation for restaurants in the context of social media, highlighting its practical guidance, and enhancing restaurants´online presence and engagement empowers restaurant to create visually captivating food, build strong online presence, engage with customers, and maintain a competitive edge in an increasingly digital marketplace.

In an era where culinary experiences transcend the boundaries of dining tables and resonate through digital landscapes, the intersection of gastronomy and social media emerges as a powerful force shaping contemporary culinary practices. The standardised handbook seeks to illuminate and guide the restaurant through art of food presentation specifically tailored for social media.