Leveraging Data Analytics for Business Expansion: An Analysis of Multinational Company Entering the Market of Finland

Abstract

In today’s fast-paced changing business environment, multinational companies have been trying to catch up by utilizing data analytics as an instrument for their business expansion objectives. Data analytics have developed performances in various aspects ranging from decision-making processes, and strategy selection to competitor analysis and even risk mitigation. AmSpec, a multinational company in industry of energy, chemicals, agriculture, and food sectors had set out to enter the market of Finland with an objective of expanding its services. This study addresses a gap in the relationship between leveraging data analytics and business growth of a multinational company. Amspec was selected as a commissioning company to perform a case study analysis. This study lies upon the foundation of a well-established literature review to present the concept of internationalization and data analytics. The qualitative method was used in this study for the primary collection of data. The findings of the author indicate that although the utilization of data analytics enhances the performance of a multinational company entering a new market, it is recommended that there must be other resources that a company should acquire because of the limitations of applying data analytics.