Microfinance and Rural Development: A Service Design Plan for Microfinance and Women’s Outward Mobility in Rural Households in the Context of Bangladesh
Alam, Md Rahan (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023120433845
https://urn.fi/URN:NBN:fi:amk-2023120433845
Tiivistelmä
This study addressed the role of microfinance in the empowerment of rural women. The study used qualitative methods such as in-depth interviews and group discussions to highlight microfinance's multifaceted impact on women's economic, social, psychological, and political empowerment. Microfinance promotes women-led entrepreneurship, but traditional norms and patriarchal structures remain. Service design can improve microfinance by integrating financial education, business mentorship, and market access.
The study further emphasized microfinance's social impact, particularly on women's mobility and gender roles. The outcomes call for an in-depth and team-based method to make the most of microfinance's ability to change circumstances in rural Bangladesh's complicated social and cultural context.This study addressed the pain points of rural women in Bangladesh who receive or seek for microfinance to improve their economic condition. Based on the pain points and customer journey mapping, a mobile application was eventually suggested as the service developed for catering the key stakeholders.
The study further emphasized microfinance's social impact, particularly on women's mobility and gender roles. The outcomes call for an in-depth and team-based method to make the most of microfinance's ability to change circumstances in rural Bangladesh's complicated social and cultural context.This study addressed the pain points of rural women in Bangladesh who receive or seek for microfinance to improve their economic condition. Based on the pain points and customer journey mapping, a mobile application was eventually suggested as the service developed for catering the key stakeholders.