Impact of digital marketing In Nepal
Khadka, Nawashree (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023120333741
https://urn.fi/URN:NBN:fi:amk-2023120333741
Tiivistelmä
I have investigated the effects of digital marketing in Nepal in this thesis, paying particular attention to what they mean for local companies and customers in Nepal. The goal of the study was to comprehend the adoption rates of digital marketing methods, their efficacy, and the alterations in customer behaviour and market dynamics that emerge from these factors. This research offers insights into the essential elements of digital marketing in Nepal and its impact on various stakeholders by examining both quantitative and qualitative data.
The study topic and its importance are introduced in the thesis. The thesis has underlined the importance of Digital marketing in the Nepalese business context and draws attention to the study's special focus, which is the influence of digital marketing in Nepal. The research's goals are also described in the abstract, which include researching the use of digital marketing methods, evaluating their efficiency, and analysing the alterations in customer behaviour and market dynamics that occur. The goal of the study is to provide a thorough knowledge of the influence of digital marketing in Nepal by looking at both quantitative and qualitative data.
Additionally, Digital Marketing had not only created positive impacts but also invented new problems and issues to deal with. The Digital Marketing has surely evolved the way of traditional business by making them more accessible, faster, facing less hassle, and easier but it also invited the unwanted problems of Scams, Digital divide, hacking, and so much more. Businesses of Nepal is trying to grow with the use of ever evolving use of Digital marketing while also making sure that the system does not trouble the customers. From the video ads on Television to the video ads on TikTok, digital market-ing has grown a lot proving to be more accessible, cheaper, and effective even to the small businesses in Nepal.
The study topic and its importance are introduced in the thesis. The thesis has underlined the importance of Digital marketing in the Nepalese business context and draws attention to the study's special focus, which is the influence of digital marketing in Nepal. The research's goals are also described in the abstract, which include researching the use of digital marketing methods, evaluating their efficiency, and analysing the alterations in customer behaviour and market dynamics that occur. The goal of the study is to provide a thorough knowledge of the influence of digital marketing in Nepal by looking at both quantitative and qualitative data.
Additionally, Digital Marketing had not only created positive impacts but also invented new problems and issues to deal with. The Digital Marketing has surely evolved the way of traditional business by making them more accessible, faster, facing less hassle, and easier but it also invited the unwanted problems of Scams, Digital divide, hacking, and so much more. Businesses of Nepal is trying to grow with the use of ever evolving use of Digital marketing while also making sure that the system does not trouble the customers. From the video ads on Television to the video ads on TikTok, digital market-ing has grown a lot proving to be more accessible, cheaper, and effective even to the small businesses in Nepal.