Travel package for young customer segment
Alina, Kuznetsova (2023)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023120433888
https://urn.fi/URN:NBN:fi:amk-2023120433888
Tiivistelmä
In today's world, characterized by a generation of young and adventurous travellers aged 18-30, the demand for travel experiences tailored to their preferences has reached unprecedented heights. This cohort seeks travel options that are characterized by affordability, simplicity, a lack of luxury, shorter durations, abundant entertainment, discounts, prime locations, and vibrant nightlife. However, the travel industry, primarily oriented towards the middle and higher socio-economic classes, often neglects the unique needs and desires of this dynamic demographic.
This thesis embarks on a mission to address this disparity by to design distinct tour package explicitly designed for young travellers. This package offers a cost-effective alternative, perfectly aligned with the values cherished by this segment.
The research methodology involves an in-depth process of travel package creation to conduct comprehensive market research and gather valuable insights into the expectations of young travellers. The goal is to develop tour packages that cater to the financial realities and aspirations of this demographic, eliminating the need for time-consuming and often error-prone self-booking.
The primary aim is to offer ready-made tour that not only come at an affordable price but also encapsulate the essence of what young travellers seek in their journeys. By addressing the gap in the market for this demographic, we anticipate a surge in the popularity of these travel packages, simplifying the travel planning process for young individuals and ultimately revolutionizing the travel industry's approach to serving this vital market segment. The potential benefits include enhanced accessibility, increased engagement, and a more profound connection between travel agencies and this vibrant, adventurous demographic, ushering in a new era of travel tailored for the young and budget-conscious wanderer.
This thesis embarks on a mission to address this disparity by to design distinct tour package explicitly designed for young travellers. This package offers a cost-effective alternative, perfectly aligned with the values cherished by this segment.
The research methodology involves an in-depth process of travel package creation to conduct comprehensive market research and gather valuable insights into the expectations of young travellers. The goal is to develop tour packages that cater to the financial realities and aspirations of this demographic, eliminating the need for time-consuming and often error-prone self-booking.
The primary aim is to offer ready-made tour that not only come at an affordable price but also encapsulate the essence of what young travellers seek in their journeys. By addressing the gap in the market for this demographic, we anticipate a surge in the popularity of these travel packages, simplifying the travel planning process for young individuals and ultimately revolutionizing the travel industry's approach to serving this vital market segment. The potential benefits include enhanced accessibility, increased engagement, and a more profound connection between travel agencies and this vibrant, adventurous demographic, ushering in a new era of travel tailored for the young and budget-conscious wanderer.