Online Marketing Plan for NGO - AIESEC in Finland
Le, Thy (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023120433974
https://urn.fi/URN:NBN:fi:amk-2023120433974
Tiivistelmä
The objective of this project-based thesis is to do research, draw up a practical online marketing plan and approach into improving the after-pandemic situation of AIESEC in Finland, the non-governmental organizations (NGOs). The work was commissioned by Member Committee President in AIESEC in Finland that was Amir Ismail Otsmane and the objectives for the marketing plan were decided by using information received from the representative of the organization.
AIESEC is an international youth-run, non-governmental and not-for-profit organization that provides young people with the leadership development of cross-cultural internships, and global volunteer exchange experience. NGO activities include, but are not limited to, educational, environmental, social, advocacy and human rights work. They can work to promote social or political change on a broad scale or very locally. Since the late 1970s, NGOs have played an increasingly prominent role in the developing society, safety culture, quality education, local communities, human connections.
This thesis result is to raise the awareness into AIESEC in Finland among people, potential partners through online marketing for the current post-pandemic period since the pandemic severely affected NGOs and their volunteers, causing the cancellation of all international projects. Therefore, to solve the commissioner’s appeared issues, research work was conducted which revealed a significant potential of online marketing, emphasizing that leveraging social media advertising along with other practices like search content marketing, engine optimization, pay-per-click advertising, email marketing, and social media marketing can get substantial benefits at low costs. These key outcomes provide the foundation for developing AIESEC's online marketing plans in different social media platforms and encouraging long-term expansion. The goal of theoretical framework was to raise the knowledge of both thesis writer and commissioner.
While this thesis addresses critical aspects of AIESEC in Finland's online marketing, there remain opportunities for further exploration. As the field of digital marketing evolves and social media platforms continue to emerge, AIESEC in Finland must stay up to date of the most recent trends and developments. By diversifying the platforms used to share content, AIESEC can increase their visibility and connect with audiences they may not have reached before. Additionally, it would be beneficial to establish partnerships with other non-profit organization, local corporations, schools, universities, etc. This not only helps to increase visibility and brand recognition, but also provides opportunities for collaboration on projects and events.
AIESEC is an international youth-run, non-governmental and not-for-profit organization that provides young people with the leadership development of cross-cultural internships, and global volunteer exchange experience. NGO activities include, but are not limited to, educational, environmental, social, advocacy and human rights work. They can work to promote social or political change on a broad scale or very locally. Since the late 1970s, NGOs have played an increasingly prominent role in the developing society, safety culture, quality education, local communities, human connections.
This thesis result is to raise the awareness into AIESEC in Finland among people, potential partners through online marketing for the current post-pandemic period since the pandemic severely affected NGOs and their volunteers, causing the cancellation of all international projects. Therefore, to solve the commissioner’s appeared issues, research work was conducted which revealed a significant potential of online marketing, emphasizing that leveraging social media advertising along with other practices like search content marketing, engine optimization, pay-per-click advertising, email marketing, and social media marketing can get substantial benefits at low costs. These key outcomes provide the foundation for developing AIESEC's online marketing plans in different social media platforms and encouraging long-term expansion. The goal of theoretical framework was to raise the knowledge of both thesis writer and commissioner.
While this thesis addresses critical aspects of AIESEC in Finland's online marketing, there remain opportunities for further exploration. As the field of digital marketing evolves and social media platforms continue to emerge, AIESEC in Finland must stay up to date of the most recent trends and developments. By diversifying the platforms used to share content, AIESEC can increase their visibility and connect with audiences they may not have reached before. Additionally, it would be beneficial to establish partnerships with other non-profit organization, local corporations, schools, universities, etc. This not only helps to increase visibility and brand recognition, but also provides opportunities for collaboration on projects and events.