Digital marketing : Marketing local business through social media

Abstract

This thesis examines why digital marketing is important in this age of the internet. The study looked into the complex dynamics of digital marketing with a focus on how it affects small businesses. The study looked into the practises, problems, and wins of digital marketing, putting light on the specific factors that affect how well it works in these different business settings.

The case then moved on to look at small companies and argue that digital marketing is very important to their success. The study not only talked about how important digital marketing is for small busi- nesses, but it also looked into what effects it has in the real world. The marketing strategies these companies used were broken down, which showed how marketing practises are changing. It also gave a short overview of the local business and used a number of subtopics to back them up, as shown in the contents. The results of the study showed how social media marketing can help small businesses in many ways. First, business owners in the area know how important it is to have a digital profile on social networking sites to get more customers. People stress how important social media is for finding and connecting with local enterprises, and they want material that is personalised and engaging. Digi- tal marketing experts also talked about the best strategies and techniques that local businesses can use to get the most out of their social media marketing. For this thesis, reliable online sources, articles, and marketing-related books were used as sources of information. Secondary data from a poll ques- tionnaire was also used to back up the information. The poll was made to find out how important so- cial media marketing is for local businesses. It had different kinds of questions that backed this the- ory. This thesis gives us important new ideas about how to use social media for marketing and how it can help small businesses. It has useful tips for local business owners and marketing pros who want to make their digital projects better. In the end, this study shows how marketing on social media can help small businesses grow and stay alive in a world that is becoming more and more digital.