How to create an exclusive event by defining hospitality standards and training your staff
Shupjatskij, Mark; Laurikainen, Heidi (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023120734908
https://urn.fi/URN:NBN:fi:amk-2023120734908
Tiivistelmä
In this thesis we explore the dynamic field of event management post the COVID-19 pandemic, particularly focusing on how to design exclusive events and effectively train staff to manage them. Drawing from our experience as event producers at Management Events, we delve into the nuances of creating events that are not just successful but carry the signature of exclusivity that Management Events is known for.
Our investigation is rooted in first handed experiences and a detailed analysis of both triumphs and hurdles faced in our role. We also include perspectives from colleagues, supervisors, and customers to provide a well-rounded view of the event production process.
A key theme in our research is the concept of exclusivity in events, which we explore through various lenses, including invitation-only gatherings and membership-based functions. We argue that exclusivity adds value, allowing for a tailored, high-impact networking environment where top decision makers can interact meaningfully.
Moreover, we delve into the essential elements of organizing an event, from setting clear objectives to choosing the right venue, which we link to the success of our functions. The venue choice is particularly emphasized as critical to setting the event’s tone and ensuring participant satisfaction.
We also tackle the multifaceted role of the event producer, covering everything from planning and budget management to post-event feedback collection. Additionally, we highlight the importance of establishing clear standards for exclusive events, focusing on the needs and expectations of top executives from Finland’s leading companies.
The thesis is not just an analysis but a strategic guide of enchanting event quality and staff performance. We propose meticulous staff training, focusing on problem solving, communication, knowledge of the event’s layout and schedule, as fundamental to delivering an exceptional event experience.
Finally, our thesis concludes by understanding the importance of feedback in driving improvements. By listening our customers and critically evaluating out events, we aim to elevate our offerings and cement our reputation as premiere event organizers in the Finnish market and beyond.
Our investigation is rooted in first handed experiences and a detailed analysis of both triumphs and hurdles faced in our role. We also include perspectives from colleagues, supervisors, and customers to provide a well-rounded view of the event production process.
A key theme in our research is the concept of exclusivity in events, which we explore through various lenses, including invitation-only gatherings and membership-based functions. We argue that exclusivity adds value, allowing for a tailored, high-impact networking environment where top decision makers can interact meaningfully.
Moreover, we delve into the essential elements of organizing an event, from setting clear objectives to choosing the right venue, which we link to the success of our functions. The venue choice is particularly emphasized as critical to setting the event’s tone and ensuring participant satisfaction.
We also tackle the multifaceted role of the event producer, covering everything from planning and budget management to post-event feedback collection. Additionally, we highlight the importance of establishing clear standards for exclusive events, focusing on the needs and expectations of top executives from Finland’s leading companies.
The thesis is not just an analysis but a strategic guide of enchanting event quality and staff performance. We propose meticulous staff training, focusing on problem solving, communication, knowledge of the event’s layout and schedule, as fundamental to delivering an exceptional event experience.
Finally, our thesis concludes by understanding the importance of feedback in driving improvements. By listening our customers and critically evaluating out events, we aim to elevate our offerings and cement our reputation as premiere event organizers in the Finnish market and beyond.