Short stop, Long Memories in Helsinki: Crafting guided tours for cruise ship travelers with a short layover
Orellana, Katia (2023)
2023
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023120734990
https://urn.fi/URN:NBN:fi:amk-2023120734990
Tiivistelmä
This product-based thesis delves into the realm of cruise ship tourism in Helsinki, with a particular focus on crafting a tailored guided tour for travelers with limited layover time. Beginning with an introduction that outlines objectives and success criteria, the thesis explores the nuances of cruise ship tourism, emphasizing short layovers and positioning Helsinki as a key destination. This niche exploration highlights an aspect of the tourism industry that is frequently overlooked. It is based on the author's personal interest and insightful findings from her work as a tour guide in Helsinki. The thesis emphasizes the value of customizing guided tours to handle this particular context as it explains the complexities of cruise ship tourism and the difficulties presented by brief layovers. Because of her practical expertise and in-depth knowledge of the local tourism industry, the author offers an in-depth viewpoint that emphasizes this niche's hidden potential. In addition to improving visitor experiences in Helsinki, the thesis seeks to raise the profile of this specific segment within the larger field of tour guide practices by addressing the sometimes-overlooked needs of time constrained travelers.
The development of the touristic product is scrutinized, covering definitions of tourism products and guided tours, alongside discussions on the new product development process, digital marketing plans, and project management. The heart of the thesis lies in the exploration of the author's interest and observations as a tour guide in Helsinki.
The central theme, "Short Stop, Long Memories in Helsinki," unfolds in a dedicated chapter. Here, the author introduces the concept of crafting guided tours, elucidating product goals, development processes, and critical considerations. These encompass product levels and features, destination attractions, facilities, services, accessibility, competitor analysis, cost and profit calculations, risk evaluation, and strategic marketing approaches. The final product encapsulates not just theoretical considerations but practical solutions, manifesting in the form of a brochure and detailed itineraries as part of the project proposal.
A reflective discussion in another chapter presents key findings and actionable suggestions based on the research. The author shares insights into project success and learning outcomes, contributing a practitioner's perspective to the evolving landscape of tour guide practices in Helsinki.
The thesis concludes with a comprehensive reference list and appendices that include valuable resources such as the top tour operators in Helsinki, hypothetical financial figures, and detailed brochures and itineraries for the crafted guided tour. Rooted in personal interest and professional observation, this thesis offers a unique exploration of cruise ship tourism in Helsinki and provides practical insights for tour guides aiming to create memorable experiences for time-constrained
The development of the touristic product is scrutinized, covering definitions of tourism products and guided tours, alongside discussions on the new product development process, digital marketing plans, and project management. The heart of the thesis lies in the exploration of the author's interest and observations as a tour guide in Helsinki.
The central theme, "Short Stop, Long Memories in Helsinki," unfolds in a dedicated chapter. Here, the author introduces the concept of crafting guided tours, elucidating product goals, development processes, and critical considerations. These encompass product levels and features, destination attractions, facilities, services, accessibility, competitor analysis, cost and profit calculations, risk evaluation, and strategic marketing approaches. The final product encapsulates not just theoretical considerations but practical solutions, manifesting in the form of a brochure and detailed itineraries as part of the project proposal.
A reflective discussion in another chapter presents key findings and actionable suggestions based on the research. The author shares insights into project success and learning outcomes, contributing a practitioner's perspective to the evolving landscape of tour guide practices in Helsinki.
The thesis concludes with a comprehensive reference list and appendices that include valuable resources such as the top tour operators in Helsinki, hypothetical financial figures, and detailed brochures and itineraries for the crafted guided tour. Rooted in personal interest and professional observation, this thesis offers a unique exploration of cruise ship tourism in Helsinki and provides practical insights for tour guides aiming to create memorable experiences for time-constrained