Towards better customer relationships with Technology AI for fast-food business.

Abstract

This paper examines the problem of improving the relationship between customers and fast-food businesses through the integration of artificial intelligence technologies. The impact of technology on customer experience in the fast-food industry has few studies. The main objectives of this study were to understand customer attitudes towards artificial intelligence technologies and how these innova-tions can affect customer relationship management in fast food restaurants. The object of the study was customers' feelings from interacting with these technologies and changes in their customer expe-rience. A qualitative method was used to conduct the study. Content and narrative approach as well as technology acceptance model were applied to analyse the information. The findings were mostly optimistic and encouraging. Consumers are in a good mood looking forward to the future. However, there were some concerns and nuances that fast food companies should consider when adopting technology. Consumers differ in their needs, which affects their choice of who to engage with and how much to trust technology.