How ENCE can help develop the eSports market in Finland
Gao, Jingkang (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023120735209
https://urn.fi/URN:NBN:fi:amk-2023120735209
Tiivistelmä
The aim of this thesis was to explore what ENCE can do to help expand the eSports market in Finland. Nowadays, the Finnish eSports market is not very optimistic, especially after the Covid-19 pandemic, some Finnish organizations even filed for bankruptcy. ENCE, the largest eSports organization in Finland is the commissioning company for this thesis, and the goal was to examine what actions ENCE should take to help expand the Finnish eSports market.
The thesis examined the current situation of the Finnish eSports market including its development history, market size and major players. A qualitative research method was used to find out what actions ENCE is currently taking towards the Finnish eSports market, with the aim to analyze these actions and draw conclusions. Three memebers from ENCE were interviewed, including the CEO, Paternship Account Manager and the Leader of the Academy Project.
Finally, a strategy was proposed for how ENCE can help expand the Finnish eSports market, which includes improving the infrastructure for eSports events, promoting eSports education and training, and fostering a supportive eSports community.
The thesis examined the current situation of the Finnish eSports market including its development history, market size and major players. A qualitative research method was used to find out what actions ENCE is currently taking towards the Finnish eSports market, with the aim to analyze these actions and draw conclusions. Three memebers from ENCE were interviewed, including the CEO, Paternship Account Manager and the Leader of the Academy Project.
Finally, a strategy was proposed for how ENCE can help expand the Finnish eSports market, which includes improving the infrastructure for eSports events, promoting eSports education and training, and fostering a supportive eSports community.