Leadership in internal communications - Leading profitable processes and managing people

Abstract

This research focuses on leadership in internal communications, particularly within the context of Avaus, a company that produces various consultancy services, focusing on it’s internal media management. The study aims to explore the pivotal role of internal communication channels in fostering employee engagement and aligning them with organizational strategies. The primary research question investigates how effective internal communication can influence overall organizational performance and employee satisfaction. Utilizing quantitative methodologies, the research delves into two selected internal documents and they are scrutinized for their effectiveness in content dissemination, message conveyance, and promoting a collaborative work environment. The research incorporates an analysis of Avaus's specific communication challenges and solutions, balancing information sharing with the risk of information overload in a dynamic corporate setting. The main theories referenced include organizational communication strategies, media management, and employee engagement models. The results demonstrate a significant correlation between well-structured internal communication practices and enhanced employee productivity. The conclusions drawn emphasize the importance of adapting communication strategies to align with organizational culture and goals, thereby optimizing internal media management for better business outcomes.