The benefits of social media marketing in e-commerce
Uzzaman, Mohammad (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023121035772
https://urn.fi/URN:NBN:fi:amk-2023121035772
Tiivistelmä
E-commerce is the world's largest cross-border market because it gives people on opposite sides of the world direct access to a global marketplace and facilitates easy and quick commercial transactions.
The primary aim of this thesis was to examine how companies use social media to increase sales. The link between social media and e-commerce, as well as the advantages and disadvantages of e-commerce websites that offer goods and services through social media, were discussed in the following chapters. The objectives were to identify the factors that affect consumer satisfaction and dissatisfaction and analyse them, understanding the connection between satisfied consumers and loyalty as well as inves- tigating sales.
This study used a wide range of secondary data sources to give a full picture of the benefits of social media marketing in e-commerce. The ideas given here are not only useful for academic research, but they can also help people involved in e-commerce. As companies continue to figure out how to work in the digital world, integrating social media marketing strategies remains a key factor in their success. This investigation showed how important social media is to e-commerce's future. Theoretically relevant factors that affect how consumers see things and make decisions were found, and if they do, the data needed to understand the problem and write the report was gathered.
The primary aim of this thesis was to examine how companies use social media to increase sales. The link between social media and e-commerce, as well as the advantages and disadvantages of e-commerce websites that offer goods and services through social media, were discussed in the following chapters. The objectives were to identify the factors that affect consumer satisfaction and dissatisfaction and analyse them, understanding the connection between satisfied consumers and loyalty as well as inves- tigating sales.
This study used a wide range of secondary data sources to give a full picture of the benefits of social media marketing in e-commerce. The ideas given here are not only useful for academic research, but they can also help people involved in e-commerce. As companies continue to figure out how to work in the digital world, integrating social media marketing strategies remains a key factor in their success. This investigation showed how important social media is to e-commerce's future. Theoretically relevant factors that affect how consumers see things and make decisions were found, and if they do, the data needed to understand the problem and write the report was gathered.