The role of social media in marketing : analysis of social media role in companies’ marketing strategy
Lybeck, Hanna (2023)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023121035745
https://urn.fi/URN:NBN:fi:amk-2023121035745
Tiivistelmä
Social media is an important part of marketing. Nowadays all companies need to have social media presence, and proper usage of social media can increase sales and brand awareness. The objective of this study was to gather information about why social media is an important part of a company’s marketing strategy and what benefits it has. There was also research about different social media platforms and their benefits.
The theoretical section explored why it is important to invest in social media presence if growth is desired. This study shows that social media usage also grows audience of the brand and is a link that connects the audience to the
company. Social media is also an important part of driving sales, creating an online community, and providing customer service and support.
The research has been done by collecting information from various books, studies and articles. The information obtained from the sources has also been compared with the researcher's own experiences of working in the field of social media. The thesis also includes an interview and a social media marketing plan.
The theoretical framework consisted of how B2C and B2B companies can improve their social media marketing. Social media marketing plan was designed to an electrical company called Insplan Oy. The marketing plan explains how Insplan Oy could improve their social media presence, and the work will generate plenty of practical ideas on which kind of content Insplan Oy could add to their social media platforms. This thesis also includes an interview that was conducted for Insplan Oy.
The theoretical section explored why it is important to invest in social media presence if growth is desired. This study shows that social media usage also grows audience of the brand and is a link that connects the audience to the
company. Social media is also an important part of driving sales, creating an online community, and providing customer service and support.
The research has been done by collecting information from various books, studies and articles. The information obtained from the sources has also been compared with the researcher's own experiences of working in the field of social media. The thesis also includes an interview and a social media marketing plan.
The theoretical framework consisted of how B2C and B2B companies can improve their social media marketing. Social media marketing plan was designed to an electrical company called Insplan Oy. The marketing plan explains how Insplan Oy could improve their social media presence, and the work will generate plenty of practical ideas on which kind of content Insplan Oy could add to their social media platforms. This thesis also includes an interview that was conducted for Insplan Oy.