The future of automotive events
Airas, Veikko (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023121136073
https://urn.fi/URN:NBN:fi:amk-2023121136073
Tiivistelmä
This thesis was undertaken to examine the potential risks and opportunities within the automotive event industry and assess how shifts in the automotive sector will impact this particular niche. In order to identify and analyse these risks and opportunities, the author immersed themselves in the practical aspects of a Polish car show, Ultrace, conducting on-the-ground analyses of events. Additionally, extensive research, including interviews with key figures in the car show and automotive business, was conducted.
The findings of the thesis indicate that automotive events presently maintain a stable position, evidenced by consistently high attendance numbers that continue to rise. There is still a strong demand for them among young consumers. Simultaneously, there is a growing interest in alternative variables for fossil-based fuels and liquids, reflecting a consumer desire for lower-pollution vehicles.
The research underscores the current dominance of ICE cars in the automotive event industry, as evidenced by their prevalence in car shows and motorsports series. In contrast, electric vehicle (EV) motorsport series face challenges, and the presence of EV cars in consumer car shows remains limited. Notably, the study identifies a significant opportunity for growth in consumer car events, providing a fertile ground for companies, especially car manufacturers and aftermarket brands, to effectively market their products.
The findings of the thesis indicate that automotive events presently maintain a stable position, evidenced by consistently high attendance numbers that continue to rise. There is still a strong demand for them among young consumers. Simultaneously, there is a growing interest in alternative variables for fossil-based fuels and liquids, reflecting a consumer desire for lower-pollution vehicles.
The research underscores the current dominance of ICE cars in the automotive event industry, as evidenced by their prevalence in car shows and motorsports series. In contrast, electric vehicle (EV) motorsport series face challenges, and the presence of EV cars in consumer car shows remains limited. Notably, the study identifies a significant opportunity for growth in consumer car events, providing a fertile ground for companies, especially car manufacturers and aftermarket brands, to effectively market their products.