Support an e-commerce to improve business
Nemmar, Sabrina (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023121236411
https://urn.fi/URN:NBN:fi:amk-2023121236411
Tiivistelmä
The objective of the thesis is to develop the activity of an established online business located in Algeria that is having difficulty maintaining a stable level of sales and attracting new customers.
This is achieved through an in-depth analysis of the electronic business through strategic management and business plan analysis tools, with the aim of providing support to obtain customers and improve the business in general.
The thesis includes a theoretical part that addresses the principles of a successful business in commerce, particularly electronic commerce, by citing the essential tools for success. Before moving on to the practical part, carry out a commercial analysis of the Aquarellehome online store in collaboration with its manager in order to bring together the necessary elements to establish a strategic plan for improving this e-commerce.
The methodology used is qualitative for flexibility and exploration, as it is most appropriate in terms of research tools such as interviews, workshops, and observation.
The commercial analysis with the methodological tools used led to the conclusion of proposing areas for improvement in social e-commerce based on the gaps observed in terms of external and internal factors in the case of e-commerce.
This is achieved through an in-depth analysis of the electronic business through strategic management and business plan analysis tools, with the aim of providing support to obtain customers and improve the business in general.
The thesis includes a theoretical part that addresses the principles of a successful business in commerce, particularly electronic commerce, by citing the essential tools for success. Before moving on to the practical part, carry out a commercial analysis of the Aquarellehome online store in collaboration with its manager in order to bring together the necessary elements to establish a strategic plan for improving this e-commerce.
The methodology used is qualitative for flexibility and exploration, as it is most appropriate in terms of research tools such as interviews, workshops, and observation.
The commercial analysis with the methodological tools used led to the conclusion of proposing areas for improvement in social e-commerce based on the gaps observed in terms of external and internal factors in the case of e-commerce.