Fast food restaurants in Jordan in the time of COVID-19 pandemic
Zan, Ali (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023121236509
https://urn.fi/URN:NBN:fi:amk-2023121236509
Tiivistelmä
The aim of this thesis is to gain knowledge and understanding of how Jordanian fast food industry survived the COVID-19 pandemic and what kind of changes the pandemic forced restaurants to do to their business practices. The author started the project and have been collecting material in the fall 2023. Research interviews were made in November 2023.
The approach is a research-based thesis that makes use of qualitative investigation methods. To obtain a realistic and accurate image of the Jordanian restaurant industry and the implication of COVID-19 to fast food restaurants under question two research methods are applied.
In order to understand the Jordanian restaurant market, the national COVID-19 responses, general trends and consumer preferences, the first part is the study of existing data available from reliable and trustworthy sources. This method allows the research to gain a considerable amount of data to answer some of the wider research questions. In combination with the first method in depth, semi structured interviews will be carried out to answer the more qualitative aspects of the research. The interviews have been caried out on fast food restaurant managers in Amman, Jordan.
The results of this thesis will answer to the need to practical information, how the fast food restaurants co-opted and survived seemingly ever changing COVID-19 restrictions and business environment.
The approach is a research-based thesis that makes use of qualitative investigation methods. To obtain a realistic and accurate image of the Jordanian restaurant industry and the implication of COVID-19 to fast food restaurants under question two research methods are applied.
In order to understand the Jordanian restaurant market, the national COVID-19 responses, general trends and consumer preferences, the first part is the study of existing data available from reliable and trustworthy sources. This method allows the research to gain a considerable amount of data to answer some of the wider research questions. In combination with the first method in depth, semi structured interviews will be carried out to answer the more qualitative aspects of the research. The interviews have been caried out on fast food restaurant managers in Amman, Jordan.
The results of this thesis will answer to the need to practical information, how the fast food restaurants co-opted and survived seemingly ever changing COVID-19 restrictions and business environment.