Banh Mi Food Truck in Viet Nam

Abstract

With the use of this product-based thesis, the intention is to devise a business strategy that is not only practicable but also competitive and profitable for the banh mi food truck firm in Vietnam. The purpose of the thesis is to provide a step-by-step guidance on how to develop a new start-up firm, as well as a tool to analyze the viability of the business. By bringing together and establishing a connection between the theory and the findings of the research, the primary purpose is to develop a business strategy. Within the framework of the thesis, the theoretical section includes subjects that are associated with the banh mi and the food truck industry. The author conducted research and analysis on the history of banh mi, along with a comparison of the food truck market in Vietnam and throughout the world, the importance of business plans, and the format of business plans. The author used the observation method to observe and evaluate the food cart market and customer behaviors towards street food in Viet Nam. Additionally, the author conducted interviews with owners of food carts in order to gain a better understanding of the phenomenon of the street food movement and the mobile catering sector in Viet Nam. In order to complete the thesis, the author developed a practical and distinctive business plan that addresses the most important aspects of the business plan format. This plan serves as the final output of the thesis. An innovative company concept known as "A Banh Mii" was developed by the author. The concept of "A Banh Mii" has a hypothetically high probability of being successful in the business environment, according to the market analysis, research, observations, and financial projections that have been conducted. The thesis was researched and developed in summer 2023 and completed in November 2023.