Customer Car Preference Options : A Case Of Mercedes-Benz
Pylkkönen, Petri (2023)
2023
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023121336826
https://urn.fi/URN:NBN:fi:amk-2023121336826
Tiivistelmä
Mercedes-Benz customers are in for challenging decisions when selecting the next Mercedes-Brenz vehicle. The Russo-Ukranian war has had a price increase on fuels used in Mercedes-Benz vehicles. The purchasing power has decreased in cause of inlfation for the Mercedes-Benz customer. The aim of this thesis was to map out the Mercedes-Benz customers preferences for the next desired vehicle, because of the current challenging times. Which drivetrain would the most popular in the current situation, diesel, petrol, hybrid or electric variants, what bodystyle is the most popular for the Mercedes-Benz customer, SUV, estate, sedan, hatchback or shooting brake are all the questions that need to be answered.
In the theoretical framework the author also goes through the history of the drivetrains to see where it all began with each drivetrain. For the emperical section the data collected can be applied to use in businesses in the automotive sector especially if the data is suitable for the businesses, it can be used in any way they see fitting.
The results of the thesis show that the most popular drivetrains were the internal combustion variants, diesel was the most popular and petrol was second, when the customer is seeking to buy a Mercedes-Benz vehicle at the moment. The most popular bodystyles were Estate, Sedan and SUV variants of the Mercedes-Benz lineup.
In the theoretical framework the author also goes through the history of the drivetrains to see where it all began with each drivetrain. For the emperical section the data collected can be applied to use in businesses in the automotive sector especially if the data is suitable for the businesses, it can be used in any way they see fitting.
The results of the thesis show that the most popular drivetrains were the internal combustion variants, diesel was the most popular and petrol was second, when the customer is seeking to buy a Mercedes-Benz vehicle at the moment. The most popular bodystyles were Estate, Sedan and SUV variants of the Mercedes-Benz lineup.