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Establishing a start-up restaurant business in Helsinki

Hossain, Md Motaher (2023)

 
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Hossain, Md Motaher
2023
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023121437135
Tiivistelmä
Nowadays, the restaurant business has become competitive. When doing business, entrepreneurs must set their strategy carefully and before establishing a customer centric buffet restaurant, market re-search and feasibility test must be done by the business owner.

The main aim for this thesis was to test the feasibility and prospectus for establishing a pizza buffet restaurant in Helsinki, Finland. This thesis explored the landscape of Finnish restaurant business to get a comprehensive understanding of this sector. This thesis offered insights about the opportunities and challenges of this type of start-ups and entrepreneurship in the Helsinki region, Finland. In order to determine the elements that can bring success and client preferences which can affect launching the business and make it sustainable are described in the thesis, this thesis also provided a market re-search which is the core part for the start-up.

The new restaurant distinguishes itself from other restaurants by serving a pizza buffet with quality ingredients, diverse menu options, and exceptional customer service. A vital method described as the customer centric business model emphasizes the customer as the core priority or concern where top-most priority is to serve the customer first and then the customers will become a profitable asset. This study advocated the approach of identifying customers’ needs first before introducing the product or service.

Entrepreneurship is emerging as the most valuable method to pioneer innovative ideas and establish new businesses. This thesis was aimed to help entrepreneurs start-up a pizza buffet restaurant business as the author has focused on some initial segments of starting the business.
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