Itsudemo sushi bar : an interview study of a sushi restaurant chain's success factors and business strategies in Finland
Khandakar, Fizaz (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023121437447
https://urn.fi/URN:NBN:fi:amk-2023121437447
Tiivistelmä
Sushi is a famous Japanese food. Like many other countries in Finland the food item is also becoming popular. Considering the scenario, the aim of the thesis was to conduct an interview with relevant sushi consumers to find the success factors of the business. The goal was to identify the key factors influencing their success in Finland's highly competitive market, as well as to assess the level of customer satisfaction and loyalty associated with Itsudemo sushi bars. The customer satisfaction results will help identify areas for improvement in sushi restaurant marketing to attract and retain customers.
Additionally, the thesis explored the Finnish restaurant industry and focused on Itsudemo sushi bar. It aimed to identify success factors and customer attraction strategies. The research is of great importance to industry stakeholders including investors, entrepreneurs, industry associations and the academic community. It covers branding, customer experience, menu options and marketing strategies and has the potential to help sushi restaurants grow and succeed.
Additionally, the thesis explored the Finnish restaurant industry and focused on Itsudemo sushi bar. It aimed to identify success factors and customer attraction strategies. The research is of great importance to industry stakeholders including investors, entrepreneurs, industry associations and the academic community. It covers branding, customer experience, menu options and marketing strategies and has the potential to help sushi restaurants grow and succeed.