Marketing plan: case JPK Sähkö
Kakkuri, Mikko (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023121437408
https://urn.fi/URN:NBN:fi:amk-2023121437408
Tiivistelmä
The goal of the thesis was to create a marketing plan for a small electronics company to increase its sales of solar panel systems, as well as to gain more visibility.
The first part of the thesis is an introduction, where the company and the thesis are introduced. It is followed by a theoretical part.
In the theory part, the concept of marketing and marketing plan is discussed. Moreover, the marketing tools of segmenting and targeting, SWOT analysis, PESTEL analysis, and Porter’s Five Forces analysis are discussed. Based on these theories, a marketing plan was created. The marketing plan itself is not part of the thesis, as it contains confidential information about the commissioning company.
The third chapter of the thesis discusses the basis of practice-based thesis, the research method chosen for this thesis.
The fourth chapter is a practical part, which explains how the selected marketing tools were used in conducting the marketing plan. The method used consisted of both theoretical knowledge and discussions with the commissioning company in order to find the most suitable solution for the company.
The fifth chapter is conclusions, which include reflections on the process itself.
The first part of the thesis is an introduction, where the company and the thesis are introduced. It is followed by a theoretical part.
In the theory part, the concept of marketing and marketing plan is discussed. Moreover, the marketing tools of segmenting and targeting, SWOT analysis, PESTEL analysis, and Porter’s Five Forces analysis are discussed. Based on these theories, a marketing plan was created. The marketing plan itself is not part of the thesis, as it contains confidential information about the commissioning company.
The third chapter of the thesis discusses the basis of practice-based thesis, the research method chosen for this thesis.
The fourth chapter is a practical part, which explains how the selected marketing tools were used in conducting the marketing plan. The method used consisted of both theoretical knowledge and discussions with the commissioning company in order to find the most suitable solution for the company.
The fifth chapter is conclusions, which include reflections on the process itself.