The impact of internal marketing on employee motivation and organizational performance : case: T’s Armoire Nepal

Abstract

This thesis was commissioned by T's Armoire Nepal, situated in Kathmandu, Nepal. The founder of T's Armoire, Deeya Tamang, served as the thesis' commissioner. The objectives of this thesis were to emphasize the significance of internal marketing in the success of organizations and to comprehend the impact that it has on the motivation of employees. The theoretical framework explored the con-cepts of employee motivation, internal marketing, and their importance within a business. The im-pact of internal marketing on organizational performance and a thorough understanding of its impact on employee motivation were among the main goals.

Qualitative research with semi-structured interviews was conducted in order to gain information. The results of the study demonstrated that internal marketing significantly affects an organization's suc-cess. Additionally, the study demonstrated that motivated staff members are the most efficient means by which a business can accomplish its goals.