Cultural diversity of business communication : from a manager point of view
Naher, Rubyia Sabekun (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023121637882
https://urn.fi/URN:NBN:fi:amk-2023121637882
Tiivistelmä
The purpose of this thesis is to discuss the difficulties posed by cultural diversity in business communication, as well as the common and uncommon business communication realities that manages encounter in various contexts. In the modern business world, corporate managers and entrepreneurs have typically evolved their own communication style to interact with clients and foreigner business associates. The idea of one’s own communication style has evolved in modern times. Nowadays, managers are devoting time to researching the cultural quirks of suppliers and rivals before deciding to establish business dealings with individuals from foreign nation.
The thesis also discusses different approaches to overcoming barriers in multicultural business com-munication despite the fact that it is not a new topic in this age of globalization. Additionally, managers’ interactions and communication tactics are influenced not just by their own perceptions of themselves but also by their perception of others and this thesis aims to shed light on the difficulties managers have in multicultural environments and the opportunities that present themselves.
The thesis uses a quantitative research strategy, wherein questionnaires are sent to the students of Centria UAS email for their responses, along with a variety of online resources and some book mate-rials are used for writing the thesis.
Lastly, the thesis would be a useful resource for learning how managers should handle the difficulties associated with intercultural business communication.
The thesis also discusses different approaches to overcoming barriers in multicultural business com-munication despite the fact that it is not a new topic in this age of globalization. Additionally, managers’ interactions and communication tactics are influenced not just by their own perceptions of themselves but also by their perception of others and this thesis aims to shed light on the difficulties managers have in multicultural environments and the opportunities that present themselves.
The thesis uses a quantitative research strategy, wherein questionnaires are sent to the students of Centria UAS email for their responses, along with a variety of online resources and some book mate-rials are used for writing the thesis.
Lastly, the thesis would be a useful resource for learning how managers should handle the difficulties associated with intercultural business communication.