Expanding market area to Finland : case study of Rahimafrooz
Oyun, Adil; Nazir, Imran (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023121838087
https://urn.fi/URN:NBN:fi:amk-2023121838087
Tiivistelmä
The thesis delved into the dynamics of the international trade relationship between Bangladesh and Fin-land in the context of battery importation, using Rahimafrooz as a case study. Thesis identified key fac-tors influencing success, offering insights and recommendations for effective international market ex-pansion. The thesis contextualized the global battery market and the specific trade dynamics between Bangladesh, a notable battery producer, and Finland, a potential consumer market. The rationale behind selecting Rahimafrooz for the case study, is emphasizing the company’s significance as a major player in the Bangladeshi battery industry.
The review of pertinent literature on international trade, battery manufacturing, and sustainability were examined in the thesis. Through examination of this case, this thesis contributes significantly to the un-derstanding of international trade dynamics and the mounting importance of sustainability in the rapidly evolving battery industry. The thesis explored the logistical and regulatory aspects of importing batteries from Bangladesh to Finland. This included an examination of the supply chain, shipping processes, and any trade barriers or regulatory requirements that Rahimafrooz encounters in reaching the Finnish mar-ket. Additionally, it delved upon the economic considerations, such as pricing strategies, that Rahi-mafrooz adopts in the competitive Finnish market. The methodologies employed in the research were quantitative method that involved survey and qualitative method that involved interviews with key stakeholders in data collection analysis of the data. The results of the survey and interview were ana-lysed and conclusion were drawn.
The review of pertinent literature on international trade, battery manufacturing, and sustainability were examined in the thesis. Through examination of this case, this thesis contributes significantly to the un-derstanding of international trade dynamics and the mounting importance of sustainability in the rapidly evolving battery industry. The thesis explored the logistical and regulatory aspects of importing batteries from Bangladesh to Finland. This included an examination of the supply chain, shipping processes, and any trade barriers or regulatory requirements that Rahimafrooz encounters in reaching the Finnish mar-ket. Additionally, it delved upon the economic considerations, such as pricing strategies, that Rahi-mafrooz adopts in the competitive Finnish market. The methodologies employed in the research were quantitative method that involved survey and qualitative method that involved interviews with key stakeholders in data collection analysis of the data. The results of the survey and interview were ana-lysed and conclusion were drawn.