Exploring customer perceptions of trolley-based microgreen growing systems in Helsinki supermarkets.
Brian Andu, Mbaringong (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023121838155
https://urn.fi/URN:NBN:fi:amk-2023121838155
Tiivistelmä
Microgreen products are amongst the newly discovered food sources to help increase food security. Their fast-growing nature provides a constant supply of high nutritional value that makes one classify them as a supper food.
This research work aimed at obtaining a good understanding of customers’ perception towards the implementation of a trolley-based system placed inside supermarkets. For the growth of microgreen products.
Mustapekka K-Supermarket which is our case study is located in Helsinki, has this system implemented. Customer feedback from the use of this system in the supermarket was the focus of our research. Data for the analysis was obtained through questionnaires administered to customers of the supermarkets in the Helsinki metropolitan area. The results from the analysis were used to test our hypothesis. The outcome of this research was to act as an impetus to project the use of this trolley-based microgreen production system in many other supermarkets in Helsinki metropolitan areas and Finland at large.
This research work aimed at obtaining a good understanding of customers’ perception towards the implementation of a trolley-based system placed inside supermarkets. For the growth of microgreen products.
Mustapekka K-Supermarket which is our case study is located in Helsinki, has this system implemented. Customer feedback from the use of this system in the supermarket was the focus of our research. Data for the analysis was obtained through questionnaires administered to customers of the supermarkets in the Helsinki metropolitan area. The results from the analysis were used to test our hypothesis. The outcome of this research was to act as an impetus to project the use of this trolley-based microgreen production system in many other supermarkets in Helsinki metropolitan areas and Finland at large.