Binh Long Phat Construction Manufacturing Trading Service Company Marketing Strategy

Abstract

To develop their business, there is a need for companies to grow every day. A marketing plan plays the most important role in that process. Thus, this thesis aims to build up a marketing plan for Binh Long Phat Construction Manufacturing Trading Service Company Limited. The company operates in an expanding market that keeps rapidly increasing, so creating the marketing plan was necessary to approach the new target market. This is because the company’s current business model is B2B, and the company has not invested in appealing to and approaching consumers. Granite material is more and more popular and applied in daily life for house decoration in the Vietnamese market. The customers of the case company mostly do business with other businesses, and this form of business is rather passive. The marketing plan aimed to expand the target market to connect directly with consumers. The theoretical framework was based on the current situation of the company, for the purpose of applying it in real life. All the actions referred to in the marketing plan propose a new way to approach customers, and the company will decide on its introduction in the future.