Evolving Preferences: Understanding Contemporary Luxury Hotel Guests
Milosh, Polina (2023)
Milosh, Polina
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023121838295
https://urn.fi/URN:NBN:fi:amk-2023121838295
Tiivistelmä
Over the past few years, the travel industry has witnessed a significant shift in the preferences of luxury ho- tel guests. As travellers become more sophisticated and well-informed, their expectations of what a luxury hotel should offer have evolved. No longer are opulent interiors and world-class amenities enough to im- press discerning guests. They now demand personalized experiences and a deeper connection to the local culture. Therefore, suitability is getting more and more important for the new generation nowadays and the question is, does it also influence on a choice of the hotel? What is more, modern technologies are be- coming a part of humans’ everyday life, so should luxury properties adapt for those changes?
Beginning with an in-depth analysis of secondary data sources, this research studies the existing infor- mation to discern patterns, trends, and demographic characteristics of luxury hotel guests. Building upon this foundation, the study delves into the qualitative realm, conducting the interviews with a diverse spec- trum of luxury hotel guests. These interviews provide a first-hand understanding of the subjective prefer- ences, motivations, and multifaceted drivers that shape the decisions of contemporary luxury hotel . The aim of the research is to give Luxury Hotels an understanding of the preferences of their guests. Moreover, this research gives recommendations to the hotels how they should adapt to the modern agenda.
Beginning with an in-depth analysis of secondary data sources, this research studies the existing infor- mation to discern patterns, trends, and demographic characteristics of luxury hotel guests. Building upon this foundation, the study delves into the qualitative realm, conducting the interviews with a diverse spec- trum of luxury hotel guests. These interviews provide a first-hand understanding of the subjective prefer- ences, motivations, and multifaceted drivers that shape the decisions of contemporary luxury hotel . The aim of the research is to give Luxury Hotels an understanding of the preferences of their guests. Moreover, this research gives recommendations to the hotels how they should adapt to the modern agenda.