Digital Financial Services : Paving the way for women’s financial inclusion in Tunisia

Abstract

In an era marked by digital transformation and an increasing emphasis on financial inclusion, this thesis explores the pivotal role of mobile banking in addressing the multifaceted challenges faced by women in Tunisia. Leveraging a comprehensive research framework, this study investigates the adoption and utilization of mobile banking services among Tunisian women, with a keen focus on their satisfaction, financial empowerment, and inclusion. Through a combination of quantitative surveys, and data analysis, this research uncovers the intricate dynamics between mobile banking access, financial literacy, socio-cultural factors, and women's participation in the formal financial system. The findings illuminate the profound impact of mobile banking as a catalyst for financial inclusion, shedding light on its potential to bridge gender-based financial disparities and empower women economically. Ultimately, this thesis contributes valuable insights to the fields of gender studies, financial inclusion, and digital finance, offering a nuanced understanding of the transformative potential of mobile banking for empowering women in emerging economies.