An exploratory study of the role and attributes of the salesperson in the insurance industry

Abstract

This thesis examines how salespeople's roles and qualities are changing in the insurance industry. The study mainly focuses on the State Life Insurance Corporation of Pakistan. The first part of the study looked at how the insurance industry has changed over time and how it has responded to new business settings. It focused on how salespeople are becoming more important in this age of digitization and customer-oriented business models. In this study, a case study, surveys, and interviews are conducted along with a mixed-method approach that combines qualitative and quantitative research. The aim of this study is to explore the traits, skills, and strategies that make insurance salespeople effective. The study elaborates on how relationships with customers change over time, how digital tools affect those relationships, and the problems and chances sellers face in a market that needs to change quickly. The results of this study showed how important salespeople in the insurance industry are in keeping customers coming back, growing the business, and figuring out the complicated world of modern insurance for sales. The study ended by stressing how important it is for salespeople to keep improving their skills and strategies in order to keep up with the changing needs of the insurance business.