The Role of Artificial Intelligence in Marketing Project Management
Araf, Sayem (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023122238980
https://urn.fi/URN:NBN:fi:amk-2023122238980
Tiivistelmä
The thesis emphasizes the impact of Artificial Intelligence on Marketing Project Management. The aim is to find out how Artificial Intelligence is influencing modern-day marketing projects. Artificial Intelligence is a rapidly growing computer-based technology that has spread out in many sectors and the marketing sector is also adopting Artificial Intelligence in many aspects. As the field of marketing has been evolving at a fast pace, the need for Project Management in Marketing is becoming more and more popular for better outcomes.
The relatively new concept of Marketing Project Management is making life easier for many marketers globally through data-driven decision-making and maintaining multiple tasks simultaneously. The role of Artificial Intelligence is also crucial to help marketers with managing marketing projects where Artificial Intelligence is working in a supporting role by data analysis, generating new content, and new This thesis aims to find out the use cases of Artificial Intelligence manage marketing projects by using quantitative research methods and retrieving industry-relevant information through preliminary discussion. There was a quantitative research method applied in this thesis to find out different variables of Artificial Intelligence in the field of marketing project management. The questionnaire was designed by combining a likert-scale questionnaire and industry-relevant information. The questionnaire aimed to pull out different demographic information, and also to find out the role of Artificial Intelligence and its implications in the field of marketing project management about the topic from the respondents.
After getting responses and analyzing the data the result indicates the positive impact of Artificial Intelligence over marketing project management although there are many scopes for improvement for Artificial Intelligence to ensure better results in the future. There are indications that Artificial Intelligence can play a supportive role in the current context, but the result also suggests that AI is still in the evolutionary phase and yet to go through many changes to serve better.
The relatively new concept of Marketing Project Management is making life easier for many marketers globally through data-driven decision-making and maintaining multiple tasks simultaneously. The role of Artificial Intelligence is also crucial to help marketers with managing marketing projects where Artificial Intelligence is working in a supporting role by data analysis, generating new content, and new This thesis aims to find out the use cases of Artificial Intelligence manage marketing projects by using quantitative research methods and retrieving industry-relevant information through preliminary discussion. There was a quantitative research method applied in this thesis to find out different variables of Artificial Intelligence in the field of marketing project management. The questionnaire was designed by combining a likert-scale questionnaire and industry-relevant information. The questionnaire aimed to pull out different demographic information, and also to find out the role of Artificial Intelligence and its implications in the field of marketing project management about the topic from the respondents.
After getting responses and analyzing the data the result indicates the positive impact of Artificial Intelligence over marketing project management although there are many scopes for improvement for Artificial Intelligence to ensure better results in the future. There are indications that Artificial Intelligence can play a supportive role in the current context, but the result also suggests that AI is still in the evolutionary phase and yet to go through many changes to serve better.