A startup guide to internationalization : smart|break
Smith, Gregory Lawrence (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023122839169
https://urn.fi/URN:NBN:fi:amk-2023122839169
Tiivistelmä
This thesis offers a comprehensive guide for startups, using the case study of Smart Break to illustrate a systematic approach in five stages: defining a product, developing a product/strategy, launching a strategy and product, scaling the idea, and the maturing stage. Smart Break serves as a practical guideline for internationalization.
The narrative traced the inception of Smart Break in 2015, highlighting its evolution from identifying workplace health issues to the development and launch of a web app. A significant shift occurred in 2018 when a new manager took on the challenge of managing Smart Break internationally, marking the startup's entry into the global arena. The thesis promises to unveil the challenges faced at each stage, providing valuable insights and practical advice for startups.
The story of Smart Break took an unexpected turn in 2022 when Raisoft, its parent company, was acquired, leading to a shift in Smart Break's trajectory. Despite facing challenges and market dynamics, Smart Break's journey reflects the stages outlined in the guide. The narrative serves as a reminder that even well-structured startups may encounter unforeseen obstacles, emphasizing the importance of adaptability and viability within the market.
The thesis concluded by acknowledging the dynamic nature of internationalization and its potential for both growth and setbacks. Readers can expect to gain a profound understanding of the startup world through Smart Break's compelling case study, offering inspiration and practical insights for their entrepreneurial endeavours.
The narrative traced the inception of Smart Break in 2015, highlighting its evolution from identifying workplace health issues to the development and launch of a web app. A significant shift occurred in 2018 when a new manager took on the challenge of managing Smart Break internationally, marking the startup's entry into the global arena. The thesis promises to unveil the challenges faced at each stage, providing valuable insights and practical advice for startups.
The story of Smart Break took an unexpected turn in 2022 when Raisoft, its parent company, was acquired, leading to a shift in Smart Break's trajectory. Despite facing challenges and market dynamics, Smart Break's journey reflects the stages outlined in the guide. The narrative serves as a reminder that even well-structured startups may encounter unforeseen obstacles, emphasizing the importance of adaptability and viability within the market.
The thesis concluded by acknowledging the dynamic nature of internationalization and its potential for both growth and setbacks. Readers can expect to gain a profound understanding of the startup world through Smart Break's compelling case study, offering inspiration and practical insights for their entrepreneurial endeavours.