Exploring the factors affecting the export of ready made garment (RMG) products from Bangldesh into the European market : a study of marketing strategies, trade policies, and competitive advantage
Akter, Fatima; Rabu, Samiha (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023122939196
https://urn.fi/URN:NBN:fi:amk-2023122939196
Tiivistelmä
RMG sectors is one of the biggest sectors of revenue for Bangladesh. In recent years the industry has shown a significant growth as well. Statistics show that European market is one of the biggest opportunity hubs for Bangladesh. For supplying high quality clothes in a very cheap rate. Bangladesh is highly reputed in the European market as well. In this thesis we explore the core factors which affect the export of RMG products from Bangladesh to the European market. Besides this our study also explores marketing strategies, trade policies and competitive advantages.
The thesis commissioner is Rubayet Adnan, a senior merchandiser in Show in BD. the objectives of the thesis are 1) To identify and analyse trade barriers that Bangladeshi RMG industries is facing in terms of exporting to the European market. 2) To evaluate the export policies and governmental restrictions that affect the export of RMG products from Bangladesh to Europe. 3) To explore the marketing strategies employed by Bangladeshi exporters to intensify business strategy in the European market. The data has been collected through interviews and questionnaires. The outcomes of the thesis are gaining an overall understanding of the various trade barriers such as tariffs, quotas, non-tariff barriers, and technical standards that hinder the smooth flow of RMG exports from Bangladesh to Europe.
Also, identification and analysis of the marketing strategies adopted by Bangladeshi RMG exporters was completed to improve their competitiveness in the European market. This thesis will provide information to others to work on similar topics and to identify research gaps and give opportunities to advance this work further.
The thesis commissioner is Rubayet Adnan, a senior merchandiser in Show in BD. the objectives of the thesis are 1) To identify and analyse trade barriers that Bangladeshi RMG industries is facing in terms of exporting to the European market. 2) To evaluate the export policies and governmental restrictions that affect the export of RMG products from Bangladesh to Europe. 3) To explore the marketing strategies employed by Bangladeshi exporters to intensify business strategy in the European market. The data has been collected through interviews and questionnaires. The outcomes of the thesis are gaining an overall understanding of the various trade barriers such as tariffs, quotas, non-tariff barriers, and technical standards that hinder the smooth flow of RMG exports from Bangladesh to Europe.
Also, identification and analysis of the marketing strategies adopted by Bangladeshi RMG exporters was completed to improve their competitiveness in the European market. This thesis will provide information to others to work on similar topics and to identify research gaps and give opportunities to advance this work further.