Navigating the adoption of mobile health technology : strategies for seamless market integration in Finland

Abstract

In the evolving healthcare landscape, mobile health technology has signifi-cantly transformed how healthcare services are delivered and accessed global-ly. Leveraging the widespread use of mobile phones and wireless technolo-gies, professionals in healthcare, engineering, and research see the potential to revolutionize the industry. The urgent adoption of mobile health technology is crucial in addressing complex global healthcare challenges, including an ageing population, the prevalence of chronic diseases, and rising healthcare costs.

The thesis has been commissioned by Inlisol a young company looking to break into a quickly growing market. The author hopes to provide them with the tools they need to penetrate the market confidently and effectively with their product as a service.

The aim is to explore the historical adoption of mobile health technology, fo-cusing on the current business environment in the Finnish health technology market. The research will conduct a thorough analysis to identify and propose effective strategies for the seamless integration of mobile health technology solutions into the Finnish healthcare and technology market. Research and landscaping of already successful Finnish healthcare companies will act as a benchmark as to how to find success. A PESTLE analysis is included to determine the external factors Inlisol will need to be aware of to increase chances of success.