The impact of colour psychology in User Experience
Koroveshi, Pavlo (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202403023697
https://urn.fi/URN:NBN:fi:amk-202403023697
Tiivistelmä
This thesis aims to explore the impact of colour psychology in user experience. Through the technological advancements in IT, user experience has become a major focal point that grabs a lot of attention. Through colour psychology the professionals are able to create products and services that captivate the users and create an environment that is beautiful.
Usability, however, is a major factor of user experience, as it’s essentially the metric that shows how easily a product or service can be used that is also satisfactory for the end users. Combining usability with colour psychology, allows the designers to achieve the best possible outcome for their projects.
This thesis provides detailed research results from conducted interviews. The results showcase in depth insights and analysis of how colour and usability compliment one another through the responses of the participants.
The thesis also contains a thorough discussion of the results and views of the research questions. A conclusion is provided at the end to summarize the major points of the thesis.
Usability, however, is a major factor of user experience, as it’s essentially the metric that shows how easily a product or service can be used that is also satisfactory for the end users. Combining usability with colour psychology, allows the designers to achieve the best possible outcome for their projects.
This thesis provides detailed research results from conducted interviews. The results showcase in depth insights and analysis of how colour and usability compliment one another through the responses of the participants.
The thesis also contains a thorough discussion of the results and views of the research questions. A conclusion is provided at the end to summarize the major points of the thesis.