Huom! Theseus-tuen yhteydenotto on poissa käytöstä teknisten huoltotöiden takia 11.–15.10.2019. Ongelmatilanteessa ota yhteyttä oman ammattikorkeakoulun kirjastoon.
Attention! Theseus Support e-mail is out of use 11.–15.10.2019. In case of problems please contact your own UAS Library.
OBS! Theseus Support e-post är ur användning 11.–15.10.2019. Om du har problem, vänligen kontakta ditt eget UAS-bibliotek.
Smart content - An Innovative Solution for E-commerce: Case study Kiosked Ltd.
As retail has moved online and consumers are more demanding than ever, being able to deliver a useful, convenient, and relevant experience is among the most challenging missions for companies. This thesis focuses on providing insight look on the new concept ‘Smart Content’ - the new solution for e-commerce and online advertising with the exploration about the in-content advertising platform from Kiosked Ltd which enables smart content. The literature framework is collected and gathered from books and various online resources. An interview with representative from Kiosked is conducted as the empirical data. A thorough analysis is made based on the theoretical framework, secondary data, and practical information.
The result shows that smart content is truly an effective solution for companies in enhancing consumer experience and building a personal relationship with the consumer. Kiosked’s in-content advertising platform is among the best answers for the challenge. Brands and advertisers are not only able to offer a non-intrusive and relevant experience for the consumers wherever they are but also can use the help of publishers in driving sales and increase brand engagement. However, the consumer’s knowledge about smart content and Kiosked’s service is still limited and needs to be increased.
The thesis is believed to be helpful for companies in their online advertising and e-commerce activities, especially in Finland where the start-up scene is promising and rapidly growing.