Product Development in Dark Tourism : Case: Topography of Terror (Berlin, Germany)
Böhme, Denise (2014)
Tampereen ammattikorkeakoulu
2014
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014120217891
https://urn.fi/URN:NBN:fi:amk-2014120217891
Tiivistelmä
The purpose of this thesis was to analyse the Topography of Terror documentation centre as a dark tourism destination and offer suggestions for the improvement of its currently offered services. The site is located in Berlin, Germany, and houses exhibitions about the Nazi government and the Holocaust.
Theoretical background on the relevant concepts of dark tourism, product development and service product is provided. The analysis part is based primarily on qualitative data obtained through the author's own observations made during visits to the site in March and June 2014. The data is analysed using the method of product development.
Guided tours for individual visitors and the site's seminar programme were identified as areas containing gaps in their service offers. Suggestions were made for improving these services.
The research indicates that the currently offered set-up and services of the site correspond well with its objectives as a dark tourism attraction. However, there is potential for the improvement of its service offers which can be explored in future.
Theoretical background on the relevant concepts of dark tourism, product development and service product is provided. The analysis part is based primarily on qualitative data obtained through the author's own observations made during visits to the site in March and June 2014. The data is analysed using the method of product development.
Guided tours for individual visitors and the site's seminar programme were identified as areas containing gaps in their service offers. Suggestions were made for improving these services.
The research indicates that the currently offered set-up and services of the site correspond well with its objectives as a dark tourism attraction. However, there is potential for the improvement of its service offers which can be explored in future.