Perspectives of Expanding Business into Russia
Samaeva, Naylya (2014)
Tampereen ammattikorkeakoulu
2014
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014120418537
https://urn.fi/URN:NBN:fi:amk-2014120418537
Tiivistelmä
The purpose of the thesis was to analyze and evaluate the Russian market taking into account all its advantages and disadvantages and to find out whether it was profitable for the case company Hotel Vip Club International Oy to expand its business into Rus-sia. The study includes theoretical framework covering different essential theories and concepts, information about tourism and hotel related business in Russia, and the pecu-liarities of doing business in Russia including the analyses of the Russian market.
The data collection method chosen for this study was qualitative. It embraced studying publications, articles and journals providing sufficient and updated information about the current situation on the Russian market and possibilities of doing business in Russia. Other significant data were interviews with the representatives of the Finnish companies successfully operating in Russia. They cover the problems Finnish companies face when planning to start their business in Russia, the false expectations they have and also advice to avoid some common mistakes. Marketing mix, PEST and SWOT analyses were also performed for evaluating the case company’s ability to expand its business into Russia.
It was difficult to give a definite answer whether it is worth for Hotel Vip Club Interna-tional Oy to start its business in Russia due to the equal number of strengths and weak-nesses of the Russian market. It should also be considered how serious the company’s ambitions are to conquer the new market and how much time, effort and money the company would be ready to spend for achieving the goal of earning great profits by be-ing a part of the Russian market.
The data collection method chosen for this study was qualitative. It embraced studying publications, articles and journals providing sufficient and updated information about the current situation on the Russian market and possibilities of doing business in Russia. Other significant data were interviews with the representatives of the Finnish companies successfully operating in Russia. They cover the problems Finnish companies face when planning to start their business in Russia, the false expectations they have and also advice to avoid some common mistakes. Marketing mix, PEST and SWOT analyses were also performed for evaluating the case company’s ability to expand its business into Russia.
It was difficult to give a definite answer whether it is worth for Hotel Vip Club Interna-tional Oy to start its business in Russia due to the equal number of strengths and weak-nesses of the Russian market. It should also be considered how serious the company’s ambitions are to conquer the new market and how much time, effort and money the company would be ready to spend for achieving the goal of earning great profits by be-ing a part of the Russian market.