How to Increase Search Engine Visibility by Using Basic SEM and SEO Tecniques : Case: Voglia Oy
Virtanen, Valtteri (2014)
Virtanen, Valtteri
Tampereen ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014120518705
https://urn.fi/URN:NBN:fi:amk-2014120518705
Tiivistelmä
This thesis was created for Voglia Oy. The company designs and produces high quality and well fitted clothing for women mainly in Finland. This work includes a study of how search engines, mainly Google, works and what are the possible ways to make Voglia's online store easier to find. The object of this thesis was to create a simple how to manual with suggestions for the marketing team of Voglia to increase their visibility and therefore sales of the online store. As the competition on the field is tough and the main customer segment not being familiar with online shopping Voglia expressed its interest in increasing the online visibility of its online store.
A careful break down of Google’s operating methods was conducted and used to come up with the most suitable known theories and practices for the purpose of Voglia. A vast look at the host company's operations was kept in mind in this thesis. The work includes ideas for development of the online strategy.
Conclusions and development suggestions have been created to help the host company to set up a basic first ever search engine marketing campaign and aim to make it easier to work on this specific field in the future. These results will be presented to the marketing department of Voglia.
A careful break down of Google’s operating methods was conducted and used to come up with the most suitable known theories and practices for the purpose of Voglia. A vast look at the host company's operations was kept in mind in this thesis. The work includes ideas for development of the online strategy.
Conclusions and development suggestions have been created to help the host company to set up a basic first ever search engine marketing campaign and aim to make it easier to work on this specific field in the future. These results will be presented to the marketing department of Voglia.