Applying a business communication approach in a non profit organisation
John, Josiah (2014)
Satakunnan ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014120518589
https://urn.fi/URN:NBN:fi:amk-2014120518589
Tiivistelmä
PURPOSE:
This thesis aim to explore the loopholes in the communication strategy of the association, which tends to be the major issue at hand. The thesis would focus on how to provide an effective approach, ideas and suggestions, for reaching key audiences. The thesis will endeavor to provide a way for nonprofit organization to navigate through the communication effort from branding organization, building a public recognition through community engagement, developing communication plan, to choosing the right approaches and measuring results.
METHODS:
The research would focus on a communication strategy and tips that could boost the presence of the Satakunta Multicultural Association.
A research questionnaire was made to find out how the association was perceived and what suggestion customers could possible help to improve the services. In addition the research questions also aimed at finding out what contribution could be gotten from people, to enhance public engagement. The result of the research gave a unique identification of subtle issues that existed and which lack of communication and research had hindered the organization from discovering.
A audio interview was made internally to pinpoint the basic problems and weaknesses of the association. The interview was later transcribe and used to give a direction to the thesis.
THEORETICAL FRAMEWORK
The theory chapter merges key theories (both traditional and nonprofit approaches) on principles of Marketing activities, Branding Idea and hierarchy of effect model.
This thesis aim to explore the loopholes in the communication strategy of the association, which tends to be the major issue at hand. The thesis would focus on how to provide an effective approach, ideas and suggestions, for reaching key audiences. The thesis will endeavor to provide a way for nonprofit organization to navigate through the communication effort from branding organization, building a public recognition through community engagement, developing communication plan, to choosing the right approaches and measuring results.
METHODS:
The research would focus on a communication strategy and tips that could boost the presence of the Satakunta Multicultural Association.
A research questionnaire was made to find out how the association was perceived and what suggestion customers could possible help to improve the services. In addition the research questions also aimed at finding out what contribution could be gotten from people, to enhance public engagement. The result of the research gave a unique identification of subtle issues that existed and which lack of communication and research had hindered the organization from discovering.
A audio interview was made internally to pinpoint the basic problems and weaknesses of the association. The interview was later transcribe and used to give a direction to the thesis.
THEORETICAL FRAMEWORK
The theory chapter merges key theories (both traditional and nonprofit approaches) on principles of Marketing activities, Branding Idea and hierarchy of effect model.