Development of Home Delivery Service in South Ostrobothnia
Khadka, Pankaj (2014)
Khadka, Pankaj
Seinäjoen ammattikorkeakoulu
2014
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014120618793
https://urn.fi/URN:NBN:fi:amk-2014120618793
Tiivistelmä
The thesis describes about the analysis of the market for development and establishment of home delivery system in firstly Seinäjoki, then all over South Ostrobothnia.
The objective of this thesis is to analysis the market and identify whether home delivery system is required or not. Another purpose of this thesis is also to find out whether it will be appreciated or not. If no, why? If yes, how and when? These sorts of questions will also be answered in the thesis.
The establishment procedure and process is also given in the thesis. Also, recommendation for future development and strategy is also provided in the thesis. Financial strategy is also briefly explained here. The most important part of the financial strategy is the pricing and promotional section. The marketing strategy along with competing market is also discussed in this thesis.
The research methods used were qualitative and quantitative research methods. Quantitative research methods gave the numerical response whereas qualitative research method gave in-depth interviews and thoughts. Questionnaires were kept simple enough so that it will be easier to understand and respond. Questionnaires used for quantitative research were short. Interviews of people who were interested and willing were conducted. The questionnaires were already given to them prior to the interview dates.
The objective of this thesis is to analysis the market and identify whether home delivery system is required or not. Another purpose of this thesis is also to find out whether it will be appreciated or not. If no, why? If yes, how and when? These sorts of questions will also be answered in the thesis.
The establishment procedure and process is also given in the thesis. Also, recommendation for future development and strategy is also provided in the thesis. Financial strategy is also briefly explained here. The most important part of the financial strategy is the pricing and promotional section. The marketing strategy along with competing market is also discussed in this thesis.
The research methods used were qualitative and quantitative research methods. Quantitative research methods gave the numerical response whereas qualitative research method gave in-depth interviews and thoughts. Questionnaires were kept simple enough so that it will be easier to understand and respond. Questionnaires used for quantitative research were short. Interviews of people who were interested and willing were conducted. The questionnaires were already given to them prior to the interview dates.