Optimization of social media video in visual art self-marketing
Tran, Anh (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202404035626
https://urn.fi/URN:NBN:fi:amk-202404035626
Tiivistelmä
The world of art is constantly evolving, and new technologies and platforms are changing the way visual artists showcase their work. In recent years, the rise of video-based platforms such as YouTube, TikTok, and Instagram has been particularly notable, with videos and short videos becoming increasingly popular tools for artists to expand the reach and accessibility of their work. The purpose of this thesis was to explore the role and impacts of videos and shorts play in the marketing and self-promotion of visual art, and the interaction between the artists and their followers on those social media platforms.
To reach conclusions, the research was conducted by analysing a collection of literature sources, the insight data of artists profiles producing videos on social platforms for marketing. A questionnaire was also developed to assess the audience's response to videos and reels related to the arts, design, and crafts. Moreover, the artistic project building YouTube channel and Instagram page “Chouvaille" was undertaken to examine the efficiency of the strategies and the growth on the number of reaching and engaging audience.
This thesis aimed to provide valuable insights into the strategies and considerations behind content creation on video-based platforms such as YouTube, TikTok, and Instagram for visual artists. Through case studies and a practical project, the study illuminated the various ways in which artists leverage these platforms to promote their artwork and establish a strong brand presence.
As a result of the study, a comprehensive set of considerations was developed to guide visual artists in optimizing the video-form content creation themselves through digital content development. This checklist encompasses key factors and considerations necessary for artists to create engaging and impactful content that resonates with their target audience. By following this strategy map, artists can enhance their online presence, attract new audiences, and effectively showcase their work, ultimately contributing to their overall success in the digital realm.
To reach conclusions, the research was conducted by analysing a collection of literature sources, the insight data of artists profiles producing videos on social platforms for marketing. A questionnaire was also developed to assess the audience's response to videos and reels related to the arts, design, and crafts. Moreover, the artistic project building YouTube channel and Instagram page “Chouvaille" was undertaken to examine the efficiency of the strategies and the growth on the number of reaching and engaging audience.
This thesis aimed to provide valuable insights into the strategies and considerations behind content creation on video-based platforms such as YouTube, TikTok, and Instagram for visual artists. Through case studies and a practical project, the study illuminated the various ways in which artists leverage these platforms to promote their artwork and establish a strong brand presence.
As a result of the study, a comprehensive set of considerations was developed to guide visual artists in optimizing the video-form content creation themselves through digital content development. This checklist encompasses key factors and considerations necessary for artists to create engaging and impactful content that resonates with their target audience. By following this strategy map, artists can enhance their online presence, attract new audiences, and effectively showcase their work, ultimately contributing to their overall success in the digital realm.