EVENT AND MUSIC FESTIVAL TOURISM IN FINLAND : Ostrobothnia Music Festivals

Abstract

This thesis will emphasize the importance of events and music event tourism. It illustrates music and event as a tool to attract and promote tourism in a specific destination. However, every place could not be developed as a tourism product, but a well-planned and successful music event plays a vital role in developing those places as a possible tourism product.

Successful music events benefit both the organizer and the country’s economy and also the local community. If all the components of the music events are well managed then the outcome will be positive. This research focuses on the music and event tourism sector and its impacts on the host community. The main aim of this thesis is to highlight the importance of music and events as a tourism product.

A quantitative research method has been used in this report to analyze the importance of the music and event. In this case, Kaustinen and Korsholm music festival are kept on a scale. The author conducted questionnaires to examine the participant’s opinion. There were 14 multiple-choice questions and 2 free writing questions. The main findings of the research were to determine Finland as a potential country of music and event tourism