The acceptance level of online shopping in 21st Century Bangladesh : a glimpse from Dhaka city
Sarker, Md. Shafiqur Rahman (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202404186847
https://urn.fi/URN:NBN:fi:amk-202404186847
Tiivistelmä
E-commerce, commonly known as online shopping, has been popular in recent years, both in Bangladesh and elsewhere. This research looked at the attitudes of Dhaka consumers on internet purchasing. The study report depicted the current situations and habits of Bangladeshi internet users. In addition to illustrating shoppers' incentives and constraints, this research examined the state of online vs. brick-and-mortar retail rivalry in Bangladesh. Theoretical framework identified what factors can sway consumers one way or the other when it comes to internet purchasing.
Data for this research was gathered using online survey administered to Facebook members residing in the Dhaka metropolitan region. The SPSS software suite was utilized for both graphical data presentation and hypothesis testing.
According to the results, online shopping is popular among respondents because it is seen to be easy, time-saving, and quick. Respondents, on the other hand, are worried about the safety of making online purchases due to concerns about things like privacy, trust, returns policies, delivery time and expense, and a lack of pleasure. Online shoppers are put off by the issues mentioned above, and as a consequence, e-consumers have been shown to choose brick-and-mortar stores. Finally, certain suggestions have been formulated for online merchants to implement to increase the allure, acceptability, and trustworthiness of online buying.
Data for this research was gathered using online survey administered to Facebook members residing in the Dhaka metropolitan region. The SPSS software suite was utilized for both graphical data presentation and hypothesis testing.
According to the results, online shopping is popular among respondents because it is seen to be easy, time-saving, and quick. Respondents, on the other hand, are worried about the safety of making online purchases due to concerns about things like privacy, trust, returns policies, delivery time and expense, and a lack of pleasure. Online shoppers are put off by the issues mentioned above, and as a consequence, e-consumers have been shown to choose brick-and-mortar stores. Finally, certain suggestions have been formulated for online merchants to implement to increase the allure, acceptability, and trustworthiness of online buying.