Effects of online marketing on business profitability in the retail industry and Identify effective marketing strategy in the Age of digital transformation in Finland
Hossain, Md Liton (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202404247662
https://urn.fi/URN:NBN:fi:amk-202404247662
Tiivistelmä
There are several sectors of business where digitalization has been beneficial for companies. The goal of this survey-based on study was an exploration of the benefits and drawbacks of digitalization on business profitability and the formulation of effective marketing strategies. The data used in this research was collected with a questionnaire filled out by both the customers and owners of businesses.
According to the data gathered, Consumers and businesses have embraced digitization. This is due to the fact that customers are keen on making purchases via digital channels. People are eager to purchase online via social media marketplaces. This study led to the development of an effective marketing strategy.
According to the data gathered, Consumers and businesses have embraced digitization. This is due to the fact that customers are keen on making purchases via digital channels. People are eager to purchase online via social media marketplaces. This study led to the development of an effective marketing strategy.